Ever wonder how many times someone sees your marketing messages?
Let’s take buying a car, for example.
According to Google, people see at least 24 marketing messages before purchasing a vehicle. That’s 24 opportunities where a potential buyer might be influenced to decide one way or another.
During the three months leading up to one user’s choice to lease a car, she engaged in almost 900 digital encounters – where she specifically sought out information about auto leases or purchases.
These marketing touchpoints could make or break your path to a successful marketing campaign.
And they all work together.
Today, we live on our devices, and there are so many ways to reach people, that it can be hard to decipher where to start or what is most important to marketing and advertising.
Our approach? Rhinos charge, together!
With these 7 different aspects of marketing, we create a unified marketing strategy that takes all of those aspects and customizes a big, beautiful, cohesive marketing campaign that encompasses everything about your company from the voice of your brand to the data that drives it.
While we don’t actually include rhinoceroses in our marketing packages, we make an impact like them!
In this blog, we cover the 7 aspects of marketing that every company must use in today’s digital world.
Let’s start by setting the foundation. Rhinos need space to run.
SEO and Web Design
Successful digital marketing starts with the foundation. What does your website look like? How well does it read? Does it come up in search results? And, what is SEO?
Search engine optimization (SEO) is the inclusion of different strategies to increase your rankings in organic search results. Statistics say that up to 75% of people do not look past the first page of search results on Google.
We create amazing websites with great design,but design alone is not enough. All aspects of a website such as its security, content, on-and off-page optimizations, page experience and mobile-friendliness need to be in good to excellent standing to compete with hundreds or thousands of other websites fighting for the same positions in the SERP. You want your website to rank highly on the first page, otherwise, it may not get seen. Higher search rankings increase the number of leads, calls, and sales for your business.
Ways to improve SEO:
- Produce website content that is high quality and answer search queries
- Optimize your site’s design with pages and an experience that benefit the user
- Get quality and relevant links from other sites Use focused, long-tail and semantic keywords
- Update the website regularly through fresh content or cleaning broken links/pages
Search Engine Marketing (SEM)
After you build your website, you probably want people to be able to find it.
It’s no secret that most people use Google to search for almost everything, and in the huge landscape that is the internet, your company can get lost among the search results.
That’s where Search Engine Marketing comes in. SEM allows you to advertise on Google (and other search engines) with the goal of having ads for your business come up with organic search results. Ads are customizable, with content created for specific CTA’s, keywords, and goals in mind.
The way that SEM works together with your other marketing is that it:
One, increases the exposure of your brand to anyone who searches for keywords related to your product or service,
And two, drives traffic to your website or social media, increasing traffic and eventually allowing you to rank higher organically in search results.
You can set your budget as little as high as you want, and bid on any keywords you want that users might search to find your brand.
Neat.
Paid and Organic Social Working Together
What is the first thing that most people do when they wake up?
If they are high achievers, maybe they meditate, stretch, go for a run or walk, and then pet their cute dog.
But let’s be real.
Most people wake up and check their phones. They go about their morning, then hop on the computer or commute to work. And before work, they probably check social media.
Before noon, they’ve already been on social media at least twice. By the time they go to bed, they’ve checked it at lunch, once in the afternoon before leaving work, before dinner, then while watching Netflix or HBO. And when they can’t sleep, they scroll.
So how many times does the average person check social media each day?
At least 7 times per day. Enough to fulfill the rule of 7. In a single day.
And the great thing about social media is every single one of them has its own advertising platform. You can advertise and/or post on:
- TikTok
- Snapchat
- And more
How do paid and organic work together?
Think of paid social media ads like your call to action – you want to drive people to click, learn, shop, explore, etc.
Organic social media is like your PR – you want to let them get to know your brand.
Your social media is a gateway to your customers, and you can use social media to communicate with your fans, and potential customers, and make them feel like they are part of your company’s “family.”
Content Marketing
So now that we’ve gotten social with your customers, what story are you going to tell them?
A lot of websites and brands have amazing products, but they lack voice, personality, and a captivating message that brings people in. Content marketing does just that. It gives your brand the ability to tell a story. And not just any story, but your story.
What’s more, content is a huge part of SEO, social media, creative advertising, email marketing, SEM ads, and pretty much every aspect of marketing. Images, videos, and words make ads. Ads bring people to your website. Blogs and SEO make up that website. All of the above can be translated to Email marketing, which brings people back to the point. Your business.
See how these things are starting to work together. Huh, like the title says!
Email Marketing and Marketing Automation
Great content can be used to create Email Marketing campaigns that utilize Marketing Automation.
Email marketing is another effective digital marketing strategy that may return $44 on every dollar spent. The best part? People opt in to your email marketing, so you know they are already interested in what you offer. Then automatic rules, set in place by our Rhinos, direct them to the next step in the nurture system.
And, guess what? The emails are actually fun for people to receive!
Short, clever blurbs, website features, links to your products, special offers, social media accounts, and more – all designed beautifully in an automated system where consumer interaction is gauged and analyzed internally and automatically.
Email Marketing, when mixed with Marketing Automation, is a fantastic lead-nurturing method since it enables you to follow up with prospective clients and offer personalized information about goods or services that may be of interest to them.
You can send material that resonates with subscribers by personalizing your emails based on their needs and interests using segmentation. Concerned about producing, sending, and tracking compelling emails? Rambunctious Rhino clients have access to everything that we see, and one of the most powerful email marketing partners on the planet – Hubspot.
With Hubspot, we can use marketing automation to create scoring models for how often someone engages with your website and email campaigns, then send them to your sales team at the right time to convert. This makes your sales team more efficient. It’s like a relationship – you have to date before you propose. So, make sure your leads are properly nurtured before sales calls those leads to propose.
When a consumer subscribes, makes a purchase, or completes any specific activity on your website, we can automate your email strategy to send them an email. This is a terrific method to make your marketing more effective and free up time for you to focus on what matters most.
Data and Analytics
And that, fellow Rhinos, brings us to the end product.
Whatever you put into a Rhino comes out the other end…
The product of which you can examine, analyze, assess, and then start all over again to see what works and what doesn’t.
- Did social media drive traffic to your website more or did SEM?
- How many people opened those emails?
- Where is your site ranking on Google?
- Where did users enter your website and what page did they leave from?
- What are the ages, locations, demographics, genders, and other aspects of your clients?
- How can we reach more of them?
- Why did one product sell and another shit the savannah?
These are all questions that data collected by all aspects of your marketing and research can then be answered by analyzing each piece and seeing how it all works together.
This is called the marketing cycle.
Monitoring these things and making informed decisions, tweaking campaigns, and using expert knowledge to reach the most amount of people and make more – and better – conversions.
But remember, these “conversions” are people, not statistics. Using marketing to build a relationship is the difference between making a sale and retaining a customer for life.
That’s where we stampede into the picture. We utilize the latest technologies to aggregate data from marketing platforms to give you a transparent view of performance and allow us to make informed market share-taking decisions.
