The holiday season presents unique opportunities and challenges for client communication. This guide provides templates and best practices for maintaining strong client relationships during this busy period.
Key Communication Moments
Pre-Holiday Planning (Early November)
Proactive outreach to align on holiday campaign goals and timelines:
- Review holiday campaign objectives
- Confirm creative assets and deadlines
- Set expectations for reporting and optimization
- Discuss budget pacing through year-end
Peak Season Updates (November-December)
Regular performance updates during critical shopping periods:
- Black Friday/Cyber Monday performance recaps
- Real-time optimization recommendations
- Competitive landscape insights
- Inventory and pacing alerts
Year-End Wrap-Up (Late December)
Comprehensive review and forward-looking planning:
- Annual performance summary
- Key learnings and insights
- Recommendations for the new year
- Holiday appreciation message
Communication Templates
Office Hours Notice
Inform clients of holiday schedules while assuring continued support:
"Our team will be observing reduced hours from December 24-January 2. Emergency support remains available at [contact]. All campaigns will continue running with automated optimization."
Performance Update Format
- Lead with key wins and positive metrics
- Provide context for any challenges
- Include actionable next steps
- End with availability and support options
Best Practices
- Send communications early in the week for holiday planning
- Keep messages concise—clients are busy too
- Personalize where possible
- Include clear next steps or calls to action
- Express genuine appreciation for the partnership
Conclusion
Thoughtful holiday communication strengthens client relationships and sets the stage for successful partnerships in the new year. Plan ahead, communicate clearly, and don't forget to celebrate the wins.
