Social media has become an essential part of marketing for businesses, but there’s a lot to think about when you’re crafting your posts. You’re putting yourself out there, from your voice, branding, imaging, and who you are as a business. This is your opportunity to connect with your audience and bring awareness to your brand. Our guess – you don’t want to bore them! In this guide, we’ll cover how to use various content strategies to make boring topics more engaging on social media, and create a fun, relatable voice for any king of brand.
Determine who your audience is
Know the demographics of your audience age, gender, location, etc. Understand their tone (a more casual tone might work better than a stuffy one, for social media). Learn about their culture and location—what makes them unique? Are they more likely to respond to an event in-person or online? This will help you understand what kind of post would appeal to them on social media.
Use trending topics
When you’re writing a social media post that you know will be relevant to your audience, you can get in front of more people through trending topics. This can be anything from a natural disaster or celebrity news to a new product release or political scandal. If you’re posting about something that’s happening right now, tie it back to your company or content — in other words, make sure there’s a connection between what’s going on today and what you want to write about.
Post about something useful
When you’re trying to come up with a post that your followers will be interested in, it’s important to remember that they want to see something worthwhile. Your followers will appreciate any advice that makes their lives easier. Useful information could include tips, tricks, and hacks for accomplishing tasks more easily (e.g., “5 apps that will help you stay motivated”). It may also be as simple as sharing useful resources such as blogs or videos on YouTube (e.g., “10 ways to save money when shopping online” or “7 ways I got rid of clutter without throwing anything away”). Try linking directly to a relevant blog post which gives them even more info than before – being helpful is always appreciated.
Include a relevant image or video
The key to a successful social media post is catching your audience’s eye with something interesting. A great way to make your post more interesting and engaging is to include an image or video. This can be something relevant to the topic you are writing about, like a picture of the product or service you are describing. Or it can be something related but not directly related—for example if you write about how to build a better plane and include an image of a plane, your readers will appreciate that they don’t have to read through boring text before they know what the post is about.
Lean on user-generated content
You might be writing about a boring topic, but you still want to be engaging. The easiest way to get engagement is by asking your audience for user-generated content. You can get user-generated content through a poll, survey, discussion forum, Q&A sessions or even comments on a post.
Use some humor
Humor is a great way to engage your audience and make them feel like you’re not just another boring business on social media. Make a joke, post a meme, or make fun of yourself. But it’s important to keep in mind that not everyone will appreciate the same type of humor. Don’t try too hard with the jokes, people can tell when someone’s trying too hard and that doesn’t leave a good impression.
Make it relatable
When you’re making a post on social media, it’s important to make it relatable. This is not a new concept — in fact, it’s one of the oldest rules in marketing. But in the age of social media and the internet, there are some things you can do to make your posts even more relatable. You can relate your content back to current events. This can be anything that’s going on in the world, whether it’s a natural disaster or celebrity gossip. Give statistics on how many people experience the problem you’re trying to solve, like “25% of Americans have a fear of heights,” or “75% of women wear their hair down at least once per week.” Share a real-life example of how someone used your product or service. This one works best if your brand has some sort of personal connection with its customers — maybe they’ve all struggled with the same problem before and found success through your product or service The point is that people can relate to topics that affect them or get them talking.
Keep it short and sweet
We’re all busy, which means we don’t have the time to read a lengthy post about a boring topic. The best way to keep an audience captivated is to keep it short and sweet. Don’t try to cram too much information into one post; instead, break up your content into multiple shorter posts spread out over several days or weeks. Don’t write a novel-length blog post either — keep your social media feed open and easy for people reading on mobile devices with shorter paragraphs and sentences than a blog post or news article. There are a lot of ways to make a boring topic more interesting. If you’re not getting a lot of clicks for your posts, try these strategies and see if that makes a difference! Need help with your social media? We can help!
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