Retargeting vs. Lookalike Audiences: Key Differences Explained
Reaching the right audience at the right time is key to driving conversions and growth. Two powerful strategies that marketers often use to achieve this are retargeting and lookalike audiences. While both techniques are effective in their own right, they serve different purposes and can be leveraged in unique ways. Here’s a breakdown of the differences between retargeting and lookalike audiences, and how Rambunctious Rhino optimizes these strategies to maximize results.
