Introduction
Trending this, hashtag that, what is a TikTok!? There is no doubt that marketing trends and strategies have changed drastically over the years. With new trends happening all the time, your content on social media could be dragging. If you’re feeling stuck in the old ways of doing things, here’s what you need to know about the biggest trends in marketing for 2022.Story-Driven Content Visualization
Everyone loves a good story. The most effective way to communicate with your audience is through storytelling. The best marketing campaigns, ads, and content are those that engage the audience. They play at your heartstrings and draw you into a relatable world. Let’s utilize this. Story-driven content visualization is a new way of telling stories that combines the power of data and storytelling. The goal is to make data accessible, meaningful, and engaging. This can be achieved by using storytelling techniques such as visualizations, infographics, or videos. Instead of spending time creating content that simply informs people about your products and services, focus on a narrative that implements your product or service into someone’s daily life. Imagine your favorite show, novel, or movie. How would you frame that to include your product in it? You can do this by using visualization tools like infographics, videos, photographs of people using your product, and animated GIFs to show off your products or services in action. Here are some tips on how you can create story-driven content:- Find the right format for your content – video, infographic, text, etc., depending on your audience’s preference;
- Use data in your visuals – use charts, graphs and tables to show trends;
- Don’t overdo it – use one or two visuals per page at most;
- Don’t hesitate – if an idea doesn’t work out, try something else!
Data-driven marketing
The marketing industry is full of trends, but the one thing that seems to be sticking around is data. We’ve seen a huge increase in the use of data-driven analytics over the past few years, and there are many reasons why. The first is that it helps businesses get a better understanding of their customers and how they can best serve them. Data also allows companies to make more informed decisions about what kind of content they should be producing and how they should be using it. Here are a few reasons why adopting a data-driven strategy can help your company:- Businesses that use data-driven strategies drive 5 to 8 times as much ROI as businesses that don’t.
- The ability to provide personal experiences is becoming an essential element of marketing strategy and execution. 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences.