Jill Baker

Attention at Hand: How Smartphones Have Taken Hold of Our Attention

Can you remember the last time you were able to ‘unplug’ for a whole day? In today’s society people pretty much have their phones glued to their hands constantly. The idea of being unreachable is not a luxury but more of a fear among many of us today. If you are unable to get a hold of someone your first thought typically isn’t that they are okay and taking time for themself but that something tragic must have happened since everyone is available 24/7, right? How truely ‘available’ are we with all these possible distractions non-stop? If someone doesn’t answer an email then do you slack or gchat them? If neither of those work then do you resort to a call or text? How is someone ever supposed to be able to engage and focus on what they’re doing with so many forms of communication. ‘Do not disturb’ or ‘work’ modes on phones can help ease some distractions during the work day and help with focus but what about our personal time? Do you go to a movie in the theaters to help yourself focus and be present and not check your phone? When was the last time you went […]

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Valentine’s Day Promotions

Valentine’s Day is quickly approaching, and it’s time to start thinking about how you can use this romantic occasion to reach your target audience. There are various marketing methods you can utilize to make your Valentine’s Day promos enjoyable and informative, whether you’re a small business wanting to improve sales or a huge brand looking to create buzz. Engage your fans on social media Social media channels like Facebook, Instagram, and TikTok are excellent for connecting with your target audience and promoting your Valentine’s Day promos. You can use these platforms to share entertaining and interesting content linked to Valentine’s Day, such as quizzes, contests, and memes. This will not only improve interaction, but will also aid in the development of a solid relationship with your followers. Example: Online giveaways and contests.  Create an online giveaway or contest that customers can enter to win a romantic prize, such as a weekend getaway or a massage package. Show your love through influencers Influencer marketing is a great technique that allows you to reach a huge number of people by collaborating with influencers who have a large social media following. Working with influencers allows you to reach a new audience, raise brand

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