PROJECT OVERVIEW

OBJECTIVE

To significantly enhance listener engagement and brand impact for a cannabis company by achieving a high audio completion rate through a targeted audio advertising campaign, with a goal of reaching over an 80% completion rate within a 2-month period.

CHALLENGE

The cannabis company faced difficulties with listener engagement and incomplete ad plays in their audio campaigns. The challenge was to effectively capture and retain the attention of the target audience in a competitive advertising environment and ensure that the audio ads were heard in their entirety to maximize impact and brand recall.

SOLUTION

Rambunctious Rhino designed and implemented a strategic audio advertising campaign that focused on precise audience targeting and compelling ad content. By leveraging data-driven insights to optimize ad placements and timing, we ensured that the ads reached the right listeners at optimal moments. This approach resulted in an impressive 88% completion rate for the audio campaign in under 2 months, significantly boosting listener engagement and enhancing the overall effectiveness of the brand's audio messaging.