Auto Dealer Success Stories
Rambunctious Rhino managed 100+ campaigns for auto dealers, reducing CPA by over 30% and ensuring 95% pacing accuracy.
Results
The Challenge
Managing hundreds of campaigns across multiple dealership locations created operational bottlenecks:
High volume of daily creative swaps across dealer brands
Frequent pacing adjustments and budget tracking across dozens of markets
Multiple stakeholders with competing priorities
Risk of errors and delays affecting campaign performance
The agency needed a reliable way to manage high-volume campaigns without sacrificing accuracy or performance.
The Solution
Rambunctious Rhino worked directly with the agency team to streamline campaign operations while maintaining performance oversight.
Multi-Platform Campaign Management
Google Ads (SEM): Targeted campaigns for individual dealerships
Google Performance Max: Automated campaigns across Google’s network
Paid Social (Meta & Instagram): Awareness and promotional campaigns
Operational Accuracy
Proprietary pacing tools maintained budget accuracy across 40+ markets
Managed dozens of daily creative swap requests with minimal errors
Supported new campaign builds for dealer launches and seasonal promotions
Strategic Optimization
Delivered ongoing recommendations for campaign performance
Ensured consistent results across markets and stakeholders
The Results
Campaigns Managed: 100+
Markets Managed: 40+
Pacing Accuracy: 95% over 12 months
CPA Improvement: 30%+
The agency was able to scale campaign volume and expand market coverage while improving efficiency and reducing operational risk.
Key Takeaways
Scale Requires Process: Managing dozens of markets and campaigns requires structured operational systems
Accuracy Protects Performance: Consistent pacing ensures budgets and results are maintained
High-Volume Operations Benefit from Tools: Proprietary systems reduce errors and enable seamless campaign management
Strategic Oversight Matters: Operational expertise paired with performance insights drives measurable results
— MORE WINS —
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