Auto Dealer Success Stories

Managing hundreds of campaigns across multiple dealership locations created operational bottlenecks:

• High volume of daily creative swaps across dealer brands

• Frequent pacing adjustments and budget tracking across dozens of markets

• Multiple stakeholders with competing priorities

• Risk of errors and delays affecting campaign performance

The agency needed a reliable way to manage high-volume campaigns without sacrificing accuracy or performance.

Rambunctious Rhino worked directly with the agency team to streamline campaign operations while maintaining performance oversight.

Multi-Platform Campaign Management

• Google Ads (SEM): Targeted campaigns for individual dealerships

• Google Performance Max: Automated campaigns across Google’s network

• Paid Social (Meta & Instagram): Awareness and promotional campaigns

Operational Accuracy

• Proprietary pacing tools maintained budget accuracy across 40+ markets

• Managed dozens of daily creative swap requests with minimal errors

• Supported new campaign builds for dealer launches and seasonal promotions

Strategic Optimization

• Delivered ongoing recommendations for campaign performance

• Ensured consistent results across markets and stakeholders

• Campaigns Managed: 100+

• Markets Managed: 40+

• Pacing Accuracy: 95% over 12 months

• CPA Improvement: 30%+

The agency was able to scale campaign volume and expand market coverage while improving efficiency and reducing operational risk.

Key Takeaways

1. Scale Requires Process: Managing dozens of markets and campaigns requires structured operational systems

2. Accuracy Protects Performance: Consistent pacing ensures budgets and results are maintained

3. High-Volume Operations Benefit from Tools: Proprietary systems reduce errors and enable seamless campaign management

4. Strategic Oversight Matters: Operational expertise paired with performance insights drives measurable results