4x Lead Growth for National Home Service Franchise

A national franchise group needed to increase lead volume while improving CPA across 50 local markets.

Franchise advertising introduces operational complexity:

• Each market has unique budgets, services, and demand patterns

• Franchise owners generate frequent change requests across locations

• Managing dozens of markets increases the risk of pacing errors

• Internal teams lacked the infrastructure to manage Search and Local Service Ads at scale

The organization needed a centralized partner capable of maintaining performance while coordinating advertising across dozens of markets.

Rambunctious Rhino implemented a scalable ad operations framework designed for multi-market franchise advertising.

Custom Pacing & Ad Operations Infrastructure

Rambunctious Rhino deployed proprietary pacing tools and internal ad ops systems to coordinate campaign management across all markets.

This infrastructure enabled:

• Accurate budget pacing across multiple markets

• Rapid implementation of franchise-level change requests

• Consistent optimization across both Google Search Ads and Local Service Ads

Structured Franchise Collaboration

The system allowed the franchise marketing team and Rambunctious Rhino to collaborate efficiently while maintaining centralized optimization.

Franchise teams could request updates to:

• budgets

• targeting

• service offerings

• ad copy

without creating operational bottlenecks.

The new framework enabled the franchise to scale advertising across additional markets while improving cost efficiency.

Performance Outcomes

• 4× growth in leads from Local Service Ads

• 30% decrease in CPA from Google Search campaigns

• 50+ markets actively managed

• Market footprint doubled within six months

The infrastructure allowed the franchise to expand advertising coverage while maintaining consistent performance across locations.

Key Takeaways

1. Multi-Market Advertising Requires Infrastructure
   Managing dozens of franchise markets requires purpose-built operational systems.

2. Pacing Discipline Protects Efficiency
   Accurate budget pacing across markets prevents overspend while maintaining lead flow.

3. Franchise Collaboration Must Be Structured
   Operational systems allow franchise organizations to request changes without disrupting performance.