National Industrial Brand Drives 124.8k Video Completions via In-Game Advertising

Breaking Past the Demand Ceiling

The brand was already running a comprehensive digital strategy across search, social, and programmatic channels. While these existing campaigns were highly effective at capturing in-market demand, the client hit a ceiling where additional scale required reaching entirely new users who had not yet interacted with the brand. To break through, they needed an untapped, top-of-funnel prospecting solution that could expand their audience footprint while maintaining measurable performance.

Emerging Channel Expansion & Full-Funnel Integration

Rambunctious Rhino implemented a contrarian play: in-game video advertising within mobile gaming environments to reach a massive, highly engaged audience that traditional digital platforms miss.

Instead of treating this new channel as an isolated silo, we integrated it directly into the client's broader marketing stack. The in-game video placements served as an aggressive prospecting engine designed to capture deep audience attention and build clean, first-party retargeting pools. These newly acquired audiences were then instantly fed back into the brand's active search, social, and programmatic campaigns to drive down-funnel performance.

Despite a highly modest initial pilot budget, the campaign delivered efficient, outsized scale in four weeks:

• Total Spend: $2,030 total investment.

• Audience Attention: 124.8K total video completions.

• Direct Performance: 670 incremental conversions driven in 28 days.

• Core Media Displacement: $0. (Zero cannibalization of existing channels; the new traffic actively strengthened down-funnel retargeting volume) .

Key Takeaways

• Untapped Audiences are Mobile: Mobile gaming environments provide direct access to massive, attentive user segments that are increasingly blind to traditional display or social ads.

• Attention Correlates directly with Volume: High video completion rates don't just look good on a report—they signal the raw consumer attention required to fuel meaningful conversion growth.

• Prospecting Feeds the Stack: True full-funnel scaling means using low-cost, high-attention channels to constantly refresh your retargeting pools, lifting performance across every platform you operate.