1k paid search conversions for Multi-Location Dentist YoY

A multi-location dental practice faced inconsistent performance with Meta prospecting campaigns, limiting the scalability of paid media across new and existing locations. While Google Ads consistently drove the highest volume of conversions, budget allocation across multiple platforms diluted results and prevented full capture of high-intent search traffic.

Additionally, the client needed support for launching new locations without sacrificing appointment growth in established offices.

Key Challenges:

• Inconsistent Meta prospecting performance, impacting lead generation

• Budget spread across multiple channels reduced high-intent conversion capture

• Need to support both new location launches and existing office growth

A Search-First, Retargeting-Enhanced Paid Media Strategy

1. High-Intent Channel Prioritization

We shifted the media mix to prioritize Google Ads, the platform delivering the highest conversion efficiency. This ensured the budget focused on capturing high-intent search traffic while driving measurable appointment growth.

2. Strategic Meta Retargeting

Meta campaigns were repositioned for retargeting mid-campaign, targeting audiences who had already interacted with the brand. This approach maintained visibility across all six locations, reinforced messaging, and boosted appointment booking performance without compromising search-driven conversions.

3. Multi-Location Support & Scalability

By reallocating budget and focusing on high-conversion platforms, Rambunctious Rhino enabled the client to scale new location launches while sustaining appointment growth at existing offices.

Improved Efficiency, Conversions, and Visibility

• Paid Search Impressions: 43,000

• Paid Search Conversions: 1,000

• Cost per Conversion: $17.45

By refining the paid media mix:

• Google Ads became the primary driver for conversions

• Meta retargeting strengthened brand visibility and appointment bookings across all locations

• Campaign adaptability unlocked stronger period-over-period performance

Key Takeaways for Multi-Location Paid Media Campaigns

1. Prioritize What Converts – Allocating more budget to the highest-performing platform improves overall efficiency and appointment volume.

2. Retarget Strategically – Using Meta for retargeting maintains visibility across multiple locations without sacrificing high-intent search performance.

3. Adapt Mid-Campaign – Reassessing underperforming prospecting channels and reallocating spend can unlock stronger growth and cost efficiency.