Non-Profit Success with CTV Retargeting Strategies

This non-profit organization had previously invested in connected TV advertising but struggled to maximize the return on their investment. They needed a strategy to re-engage viewers who had seen their CTV ads but hadn't taken action. Without a proper retargeting approach, potential supporters were slipping through the cracks, limiting the organization's ability to grow their foster family network.

Rambunctious Rhino implemented a sophisticated CTV retargeting strategy:

• Cross-Device Retargeting: Connected CTV viewers with follow-up ads on mobile and desktop devices

• Sequential Messaging: Developed a series of ads that told a compelling story across touchpoints

• Audience Segmentation: Created custom audience segments based on CTV viewing behavior

• Attribution Tracking: Implemented systems to track the full customer journey from CTV to conversion

The CTV retargeting campaign significantly improved the non-profit's digital marketing effectiveness:

• Higher Conversion Rates: Substantial increase in actions taken by retargeted viewers

• Improved ROI: Better return on their connected TV advertising investment

• Extended Reach: Connected with prospects across multiple devices and platforms

• Stronger Engagement: Deeper connection with potential foster families through sequential messaging