Valentine's Campaign Delivers 49% Conversion Growth Across 5 Platforms

For a high-volume Valentine’s Day campaign spanning 20+ grocery locations, a partner agency turned to Rambunctious Rhino to handle the operational execution.

The partner had strong client relationships and strategy in place but needed a fulfillment team capable of expanding beyond their in-house platforms while coordinating a multi-location campaign under a tight two-week timeline.

Rambunctious Rhino provided the execution layer—deploying campaigns across additional platforms, managing cross-channel retargeting, and optimizing performance in real time while the partner maintained the client relationship.

The engagement required Rambunctious Rhino to support several key execution needs:

• Expand Platform Capabilities – The partner’s in-house team managed Google Ads and Meta, but the campaign required testing additional platforms like Pinterest and Reddit to reach untapped audiences.

• Scale Multi-Location Execution – Coordinating campaigns across 20+ locations while maintaining consistent performance required specialized operational infrastructure.

• Deliver YoY Growth – The client expected measurable improvement over the previous year’s results within a compressed two-week campaign window.

• Maintain Brand Consistency – All execution needed to align with the partner’s client relationship and campaign strategy.

Rambunctious Rhino executed the five-channel campaign, activating Pinterest and Reddit alongside Google Ads and Meta platforms, and implemented integrated retargeting.

Platform Expansion - Reached new audiences on Pinterest and Reddit, unlocking incremental conversions.

Cross-Channel Retargeting - Deployed integrated retargeting across all five platforms to re-engage audiences on Meta, improving overall campaign performance across all channels.

Dynamic Budget Allocation - Shifted media spend to high-performing channels as Valentine's Day approached, optimizing budget allocation based on real-time performance data.

Multi-Platform Strategy Drives YoY Growth

• YoY Conversion Growth: 49%

• Total Impressions: 1.44M across all channels

• Total Campaign Spend: $12.1K

Five-platform execution with integrated retargeting delivered 49% YoY conversion growth during the 2-week campaign period across 20+ locations, demonstrating efficient budget allocation that maximizes client ROI.

Key Takeaways

1. Platform Diversification Expands Reach – Adding Pinterest and Reddit allowed the campaign to reach new audiences beyond traditional search and social channels, driving conversions.

2. Multi-Channel Retargeting Strengthens Performance – Additional top-of-funnel traffic from new platforms expanded retargeting audiences on Meta, improving overall campaign performance across all channels.

3. Multi-Location Execution Demonstrates Scalability – Managing five-platform campaigns across 20+ locations with tight timelines shows the operational infrastructure needed to support agency growth without adding internal headcount.