PROJECT OVERVIEW

OBJECTIVE

The Colorado Restaurant Group aimed to enhance their digital presence and maximize return on ad spend (ROAS) through a comprehensive digital marketing strategy. Their goal was to achieve significant revenue growth while seamlessly integrating their online ordering system into their marketing efforts.

CHALLENGE

The restaurant group faced the challenge of optimizing their ad spend across various digital channels while ensuring accurate attribution of sales to specific marketing activities. The integration of their online ordering system with their digital strategy needed to be efficient and capable of providing detailed insights into revenue and order timings.

SOLUTION

Rambunctious Rhino developed a multifaceted digital marketing strategy encompassing Google Ads (SEM), Paid Social (Meta and Instagram), and Programmatic Display advertising. We implemented a sophisticated ROAS model and seamlessly integrated the restaurant group’s online ordering system using custom Google Tag Manager (GTM) triggers and data layer configurations. This integration enabled precise tracking of revenue and order timestamps, resulting in a remarkable 10x return on ad spend (ROAS) from a monthly investment of $9,300, translating to $93,984 in attributable revenue.