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CASE STUDY

OVER 428K IMPRESSIONS IN 1 MONTH FOR NON-PROFIT WITH DOOH STRATEGY

Utilizing a high-impact digital out-of-home (DOOH) advertising approach, Rambunctious Rhino successfully served over 428k impressions for a non-profit's awareness campaign in 1 month, significantly boosting awareness and engagement through dynamic, location-based ads.

SERVICES

Search Engine Marketing (Google Ads)
Paid Social (Meta, Instagram)
Programmatic (Display, CTV, Audio, DOOH)
SEO

6.4k People

Saw Our Billboards for the first time

428k Impressions

in 1 month

100+

Billboard Locations

DOOH - Non-profit Billboards

PROJECT OVERVIEW

OBJECTIVE

To enhance the effectiveness of a brand awareness campaign for a non-profit by leveraging a Digital Out-of-Home (DOOH) strategy to maximize impressions and significantly boost visibility within a 1 month period.

CHALLENGE

The non-profit faced the challenge of quickly amplifying its message to a broad audience within a limited time window. Traditional advertising methods were not generating the needed visibility, and the organization struggled to reach its target audience on a large scale. They needed a solution that could efficiently expose their message to a large number of people in key locations.

SOLUTION

Rambunctious Rhino executed a high-impact Digital Out-of-Home (DOOH) campaign by placing dynamic ads on billboards strategically located on the sides of busy roads. This ensured the non-profit’s message was exposed to a large number of drivers and passersby in high-traffic areas. By combining precise audience targeting with prime billboard placements, the campaign delivered over 428,000 impressions in 1 month. The result was a significant boost in awareness and engagement for the non-profit’s awareness campaign.


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