PROJECT OVERVIEW

OBJECTIVE

A nationally known comedian sought to drive ticket sales for his upcoming shows in Las Vegas through digital advertising. The goal was to maximize ticket sales and ensure effective attribution to the digital advertising efforts.

CHALLENGE

The comedian needed to achieve high ticket sales volume while ensuring a clear and accurate measurement of return on ad spend (ROAS). With a competitive market and a need to integrate seamlessly with Ticketmaster, it was essential to track and attribute the results directly to the digital campaigns.

SOLUTION

Rambunctious Rhino implemented a targeted digital advertising strategy utilizing Google Ads (SEM) and Paid Social on Meta and Instagram. By integrating with Ticketmaster, we enabled precise tracking of campaign performance and direct attribution. This approach successfully drove 4,685 ticket sales, resulting in a total return of $313,253 and a strong ROAS of $11.44.