PROJECT OVERVIEW
OBJECTIVE
A national industrial brand, recognized for its presence in the auto industry, sought to enhance its digital marketing performance. With a monthly reach of approximately 1.2 million paid impressions, the goal was to significantly increase conversions while reducing the cost per acquisition (CPA).
CHALLENGE
Despite a substantial volume of impressions, the brand struggled with low conversion rates and high CPA. The challenge was to optimize their digital marketing efforts across multiple channels, including Google Ads, Paid Social, Programmatic Display, and SEO, to achieve a substantial improvement in conversion rates and a reduction in CPA.
SOLUTION
Rambunctious Rhino implemented a targeted and data-driven optimization strategy, focusing on:
- Google Ads (SEM): Refined targeting and bidding strategies to enhance ROI.
- Paid Social (Meta, Instagram): Improved ad creatives and audience segmentation, including targeting industrial users, auto interest, CRM list (1st party data), procurement, and similar audiences to boost engagement and conversions.
- Programmatic (Display): Utilized advanced targeting and retargeting techniques to reach high-intent users effectively.
- SEO: Enhanced on-page and off-page SEO to attract more qualified organic traffic.
These targeted efforts led to a near tripling of conversions and a reduction in CPA by over 50% in just over 6 months.
