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CASE STUDY

Improving AI Chat VisibilIty for Medical Supplier in 30 Days 

Rambunctious Rhino helped a medical supplier strengthen authority across AI-powered search and chat experiences by optimizing their AIO and SEO foundation, driving measurable gains in AI visibility, domain authority, and AI citations within one month.

STRATEGY

AI Chat Optimization (Generative Engine Optimization)  

50+

Chats driven back to website in 30 days

10% increase

in Domain Authority MoM

37% Increase

in citations MoM

PROJECT OVERVIEW

CHALLENGE

The client had little to no visibility within AI-powered chat platforms and was receiving minimal referral traffic from large language models (LLMs). Despite having quality products, their content lacked the structure and contextual signals required for AI-driven discovery, resulting in missed exposure during high-intent, chat-based search interactions.

SOLUTION

FAQ Structuring & Schema Implementation
Rambunctious Rhino reorganized the client’s FAQs into clear, intent-driven categories, including product usage, eligibility & coverage considerations, shipping & returns, and maintenance & support. FAQ schema was implemented to improve site crawlability, accelerate indexing, and increase AI-powered citations across search engines and chat platforms.

Content Optimization for Authority
To reinforce topical authority, Rambunctious Rhino provided content optimization guidance focused on educational resources & product comparisons designed to improve how AI systems interpret and reference the brand.

KEY TAKEAWAYS

1) AI Visibility Starts With Structure
Well-organized FAQs and schema help AI systems interpret, classify, and surface product information at the moment of intent.

2) Authority Signals Influence AI Trust
Domain authority and citation growth remain critical in how AI models evaluate and reference brands.

3) Focused AIO Delivers Fast Impact
Targeted AI optimization strategy can drive measurable improvements in as little as 30 days.

PARTNER WITH US

Ready to take your brand to the next level? Whether you’re looking to supercharge your digital marketing, launch a DOOH campaign, or optimize your social media presence, Rambunctious Rhino is here to help. Let’s create something awesome together—reach out to us today.