PROJECT OVERVIEW

OBJECTIVE

To increase foot traffic and website conversions for a non-profit organization using a targeted advertising approach that combines Connected TV (CTV) ads with retargeting, ultimately driving over 300 conversions in less than 8 months.

CHALLENGE

The non-profit organization faced challenges in effectively reaching and engaging its target audience. Traditional advertising methods were not generating significant conversions or increasing brand awareness. The organization needed a data-driven solution that incorporated retargeting to boost foot traffic and website interactions, while precisely targeting the right audience.

SOLUTION

A multi-channel campaign was executed, combining Connected TV (CTV) ads with retargeting through display ads. This approach involved serving television ads to a carefully segmented audience and then retargeting those who had seen the CTV ads with display ads to reinforce the message. By leveraging effective audience segmentation, data targeting, and a custom site list, the campaign maximized visibility and engagement. Measured foot traffic and website conversions demonstrated the campaign's success, directly attributing over 300 conversions to these retargeting efforts in under 8 months.