PROJECT OVERVIEW

OBJECTIVE

To increase the number of qualified leads fo this non-profit in order to help more foster children find loving homes, with a target of generating substantial growth in leads within an 8-month period.

CHALLENGE

This non-profit faced the dual challenge of limited visibility in a crowded digital landscape and the difficulty of reaching and engaging with potential foster families. Competing for attention with other non-profits and organizations, they struggled to consistently generate a high volume of leads necessary to fulfill their mission. Additionally, the need for highly targeted outreach meant that traditional marketing methods were insufficient, requiring a more sophisticated approach to connect with the right audience.

SOLUTION

Rambunctious Rhino crafted a comprehensive, multi-channel marketing strategy designed to overcome these challenges and meet the objective within the 8-month time frame. This strategy involved a combination of Google Ads, Programmatic Display, CTV, and Meta Advertising to maximize reach and engagement. By leveraging advanced targeting techniques, optimizing ad spend across platforms, and creating emotionally resonant content, we successfully generated over 4,200 leads in less than 8 months. This surge in leads directly supported this non-profit's mission, enabling them to connect more foster children with loving families and create a lasting impact.