800+ Walk-in Visits in 5 Months for Plastic Surgeon

This plastic surgeon wanted to increase foot traffic to their practice by targeting potential patients in their geographic area. They had tried various digital advertising approaches but struggled to connect online advertising to actual in-office visits. Tracking the customer journey from ad impression to consultation booking was proving difficult with their existing setup.

Rambunctious Rhino implemented a location-focused digital advertising strategy:

• Geo-Fencing: Created virtual perimeters around competitor locations and relevant venues

• Foot Traffic Attribution: Implemented tracking to measure store visits from ad exposure

• Location-Based Targeting: Targeted users in high-value geographic areas

• Cross-Device Tracking: Connected user behavior across mobile and desktop devices

The foot traffic campaign delivered measurable results for the plastic surgeon:

• Increased Consultations: More in-office consultations from digital advertising

• Better Attribution: Clear visibility into which campaigns drove practice visits

• Optimized Spend: Budget focused on tactics that drove actual foot traffic

• Competitive Advantage: Captured attention of patients considering competitors