PROJECT OVERVIEW

OBJECTIVE

To increase walk-in visits and patient engagement for a plastic surgery clinic, leading to sustainable growth in a competitive market. The goal was to attract over 800 walk-in visits within a 5-month period using targeted display advertising.

CHALLENGE

The plastic surgery clinic faced significant challenges in attracting new patients through traditional marketing methods. Competition in the area was fierce, and the clinic struggled to differentiate itself in a crowded market. Additionally, the clinic had limited brand awareness among potential patients, making it difficult to drive foot traffic and convert leads into walk-ins.

SOLUTION

Rambunctious Rhino employed a multi-channel advertising strategy that combined Connected TV (CTV) and display advertising to reach a broader audience and maximize impact. By leveraging precise audience segmentation, captivating ad creatives, and optimized ad placements, the campaign targeted individuals with a high likelihood of interest in plastic surgery services. The integration of CTV allowed for more immersive engagement, while display ads ensured consistent visibility across devices. Over 5 months, this combined strategy successfully generated over 800 walk-in visits, significantly enhancing patient engagement and driving the clinic’s growth.