PROJECT OVERVIEW

CHALLENGE

Miami's competitive legal market demanded innovative approaches to reach potential clients cost-effectively while maintaining lead quality standards established through traditional Meta advertising campaigns.

SOLUTION

Rambunctious Rhino launched a custom TikTok campaign using targeted creative, audience segmentation, and ongoing optimization. This approach helped the firm connect with more qualified prospects, resulting in more high-value conversions and a lower cost per acquisition than previous Meta ads.

Creative Approach

Produced genuine, mobile-optimized videos tailored for TikTok’s audience, ensuring content remained engaging while upholding the professional standards required for legal services.

KEY TAKEAWAYS

1) Platform Diversification Pays Off

TikTok's unique algorithm and user engagement patterns created opportunities for more cost-effective legal marketing in competitive markets.

2) Higher Conversion Rates

Local audiences responded positively to authentic, platform-native content that respected TikTok's creative culture while addressing serious legal needs raising conversion rates on social to 12% compared to 4%.

3) ROI Optimization

The 20% CPL reduction directly translated to improved marketing budget efficiency, allowing for reinvestment in additional campaigns or expanded market testing.