PROJECT OVERVIEW
OBJECTIVE
To elevate the market presence of an Urgent Care center by enhancing its online visibility and optimizing advertising spend. The goal was to achieve significant growth in conversions while reducing overall costs, including cost per acquisition (CPA).
CHALLENGE
The urgent care center faced a highly competitive market with increasing costs per conversion and acquisition. Their existing digital marketing efforts were not yielding the desired results in terms of growth and cost efficiency. They needed a strategic overhaul to dominate the market, improve their ROI, and effectively manage their $300k+ monthly investment in digital advertising.
SOLUTION
Rambunctious Rhino implemented a comprehensive digital marketing strategy that utilized:
- Google Ads (SEM): Leveraged targeted search campaigns to capture high-intent traffic.
- Google Ads (Performance Max): Employed to drive conversions across various Google networks with optimized performance.
- Microsoft Ads: Expanded reach and drove additional traffic through targeted ads on Microsoft’s platform.
By integrating these approaches, we achieved a 30% decrease in cost per acquisition and a 50% increase in conversions, effectively dominating the market while reducing overall costs.
