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CASE STUDY

COLORADO RESTAURANT GROUP SEES 10X RETURN WITH SMART DIGITAL STRATEGY

Rambunctious Rhino created a programmatic, social, and SEM strategy with an attributable ROAS model for regional Colorado restaurant group. After 4 months of running the campaign Rambunctious Rhino delivered 10x return on ad spend (ROAS). RR Integrated with the clients online ordering system via custom GTM triggers and data layer configurations which allowed us to pull revenue amounts and time stamps of attributed orders.

SERVICES

Search Engine Marketing (Google Ads)
Paid Social (Meta, Instagram)
Programmatic (Display)

$9,300

Monthly Investment

$93,984

Attributable Revenue

10x

ROAS
Colorado Restaurant Chain

PROJECT OVERVIEW

OBJECTIVE

The Colorado Restaurant Group aimed to enhance their digital presence and maximize return on ad spend (ROAS) through a comprehensive digital marketing strategy. Their goal was to achieve significant revenue growth while seamlessly integrating their online ordering system into their marketing efforts.

CHALLENGE

The restaurant group faced the challenge of optimizing their ad spend across various digital channels while ensuring accurate attribution of sales to specific marketing activities. The integration of their online ordering system with their digital strategy needed to be efficient and capable of providing detailed insights into revenue and order timings.

SOLUTION

Rambunctious Rhino developed a multifaceted digital marketing strategy encompassing Google Ads (SEM), Paid Social (Meta and Instagram), and Programmatic Display advertising. We implemented a sophisticated ROAS model and seamlessly integrated the restaurant group’s online ordering system using custom Google Tag Manager (GTM) triggers and data layer configurations. This integration enabled precise tracking of revenue and order timestamps, resulting in a remarkable 10x return on ad spend (ROAS) from a monthly investment of $9,300, translating to $93,984 in attributable revenue.

PARTNER WITH US

Ready to take your brand to the next level? Whether you’re looking to supercharge your digital marketing, launch a DOOH campaign, or optimize your social media presence, Rambunctious Rhino is here to help. Let’s create something awesome together—reach out to us today.