PROJECT OVERVIEW

OBJECTIVE

To drive significant revenue growth for a dental implant clinic by creating and executing a unified digital marketing strategy that integrates various channels and tools, while seamlessly tracking and measuring the impact on actual revenue.

CHALLENGE

The dental implant clinic faced fragmented marketing efforts across multiple channels, leading to inconsistent messaging, inefficient budget allocation, and difficulty in tracking the true impact of marketing activities on revenue. The internal team and vendors needed a cohesive approach that could align all digital marketing activities with the clinic’s overarching business goals while ensuring accurate attribution of revenue to marketing efforts.

SOLUTION

Rambunctious Rhino partnered with the clinic's internal team and vendors to develop and implement a central marketing and advertising strategy. This strategy integrated digital marketing across programmatic (Display, CTV, OTT, Audio), Google Ads (SEM, YouTube), Paid Social (Meta, Instagram), Microsoft Ads, Organic Social, and SEO. Additionally, Rambunctious Rhino provided guidance on creative strategy, marketing automation through Pardot, and CRM integration with Salesforce to track actual revenue. The unified approach resulted in a 67%+ increase in form fills year-over-year, a doubling of phone calls, and an additional 8.43k clicks.