PROJECT OVERVIEW

OBJECTIVE

To consistently run a high volume of Google Search and Local Service Ads accounts with no pacing errors whie providing strategic guidance to improve CPA in both types of accounts.

CHALLENGE

The handyman franchise did not have the expertise to manage a high volume of accounts covering different geos, services and business owners. They needed a central contact that could handle dozens of change requests across the franchise each week.

SOLUTION

Rambunctious Rhino plugged the franchise in to our custom-built pacing tools and ad ops solutions to make it easy to request changes to budgets, targeting, copy and more. This allowed the teams to work together to grow the accounts while decreasing CPA.