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CASE STUDY

BOOSTED ROI: CUSTOM WEBSITES & ADS DRIVE SUCCESS FOR OPTOMETRIST BRAND

In under 12 months, we built three new websites and crafted brand strategies for an optometrist brand specializing in LASIK, family optometry, and optical services. We designed each website to maximize ROI from digital ads by creating tailored landing pages and improving user experience. This setup allowed us to run effective paid media campaigns across multiple platforms, delivering impressive results by aligning our sites with the specific needs of each target audience.

SERVICES

Website Implementation
Search Engine Marketing (Google Ads)
Paid Social (Meta, Instagram, TikTok)
Programmatic Display

3 Websites

Created and Implemented

Over 2.5 Million

Impressions Served

$106k

Investment

Optometrist Brand Development and Media Management

PROJECT OVERVIEW

OBJECTIVE

Develop and implement three distinct websites and brand strategies for an optometrist brand specializing in LASIK, family optometry, and optical services. Drive impactful results through targeted paid media strategies across multiple digital platforms.

CHALLENGE

The client needed a comprehensive digital presence that effectively catered to three distinct service areas—LASIK, family optometry, and optical—each requiring tailored messaging and targeting. The challenge was to create cohesive brand identities and develop paid media strategies that would drive engagement and conversions across various platforms, including Google Ads, Meta, Instagram, TikTok, and programmatic display.

SOLUTION

Successfully designed and launched three new websites and brand guidelines, each tailored to the specific needs of LASIK, family optometry, and optical services. Implemented a strategic paid media approach with a $106k+ investment, leveraging Search Engine Marketing (Google Ads), Paid Social (Meta, Instagram, TikTok), and Programmatic Display. The campaigns generated over 2.5 million impressions, effectively reaching and engaging the target audiences for each niche.


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Ready to take your brand to the next level? Whether you’re looking to supercharge your digital marketing, launch aDOOH campaign, or optimize your social media presence, Rambunctious Rhino is here to help. Let’s create something awesome together—reach out to us today.