PROJECT OVERVIEW

OBJECTIVE

Develop and implement three distinct websites and brand strategies for an optometrist brand specializing in LASIK, family optometry, and optical services. Drive impactful results through targeted paid media strategies across multiple digital platforms.

CHALLENGE

The client needed a comprehensive digital presence that effectively catered to three distinct service areas—LASIK, family optometry, and optical—each requiring tailored messaging and targeting. The challenge was to create cohesive brand identities and develop paid media strategies that would drive engagement and conversions across various platforms, including Google Ads, Meta, Instagram, TikTok, and programmatic display.

SOLUTION

Successfully designed and launched three new websites and brand guidelines, each tailored to the specific needs of LASIK, family optometry, and optical services. Implemented a strategic paid media approach with a $106k+ investment, leveraging Search Engine Marketing (Google Ads), Paid Social (Meta, Instagram, TikTok), and Programmatic Display. The campaigns generated over 2.5 million impressions, effectively reaching and engaging the target audiences for each niche.