PROJECT OVERVIEW

OBJECTIVE

The multi-state PI Attorney group aimed to optimize their Google Ads campaigns to drive more conversions while significantly reducing their cost per acquisition (CPA). Their goal was to find a solution that could deliver measurable improvements in both conversion rates and cost efficiency.

CHALLENGE

The group had been working with a name brand agency but faced disappointing performance with high CPAs and lower-than-expected conversion rates. Despite their investment, the results were not aligned with their growth objectives. They needed a fresh strategy to overcome these challenges and achieve a more efficient and effective advertising outcome.

SOLUTION

Rambunctious Rhino stepped in with a comprehensive Google Ads strategy tailored to the client's needs. We restructured the campaigns, refined targeting, optimized ad creatives, and implemented advanced bidding strategies. Our data-driven approach and continuous optimization led to a dramatic improvement in performance, cutting the CPA by over 50% and increasing conversions by more than 500%. Within 13 months, the multi-state PI Attorney group saw 8.3k conversions, demonstrating the success of our targeted and optimized Google Ads strategy.